2019 18-Day Campaign to End Violence Against Women

Themes and Objectives

The Philippine Commission on Women, in coordination with Inter-Agency Council on Violence Against Women and Children (IACVAWC), is tasked to lead, monitor, and evaluate the annual nationwide observance of the 18-Day Campaign to End VAW. Adopting the theme “VAW-free community starts with Me” for year 2016 to 2021, the campaign emphasizes everyone’s commitment and contributions on ending VAW, and presents an ideal picture of a VAW-free community, thus inspiring the general public to make a personal commitment to end violence against women and children.

This year’s campaign continues to underscore the significant role of individuals, especially the youth, in fighting violence against women and girls within various institutions. It focuses on Primary Prevention to reduce incidents of VAW across the country, which can be achieved by empowering individuals to know and claim their rights, and to educate them where to seek help in cases of violence.

This campaign aims to:

  • Promote awareness on the forms of violence women and girls experience;
  • Provide information on laws protecting women and girls;
  • Feature VAW-related services that people can access and avail; and
  • Gather public support for the campaign

Starts with Me

18 Things that We Can Do to Help End VAW


1. Empower yourself. Know your rights and available courses of actions in case these rights are violated.
2. Speak out and report to the authorities in case your rights are violated.
3. Encourage others to fight for their rights.


4. Respect women and girls in your home, workplace, and community.
5. Join male groups promoting Anti-VAW efforts and participate in discussions to broaden your awareness on the advocacy.
6. Enlighten/advise perpetrators to seek help and join the male Anti-VAW supporters.

Government Agencies

7. Equip yourselves with apt trainings and capacity development sessions to improve service delivery for your clients.
8. Develop monitoring and evaluation strategy to assess the service to your clients supporters.
9. Let people know that you provide the services! We need to inform the public that there are government offices that they can turn to and trust to assist them towards healing and seeking justice.


10. Ensure that your Barangay VAW Desk is functional. You can use the Barangay VAW Desk Handbook developed by PCW and DILG with partner agencies to guide you on what to do.
11.Establish linkages with local and national government agencies, as well as other organizations near your barangay where you can refer victim-survivors of VAW for needed assistance which the barangay is not able to provide.
12. Promote harmonious family and community relationships in your barangay which is grounded on mutual respect for human rights, and take proactive steps to attain a VAW-free community.

Private Sector

13. Support the Anti-VAW efforts of the government and your immediate community.
14. Establish your own Action Desks where employees and clients can go to in case VAW happens.
15. Develop internal rules to proactively ensure that your workplace is VAW-free.

Academe/Training Institutions

16. Include concepts of VAW and women’s human rights in lesson plans/lesson guides of your teaching staff.
17. Continually conduct/spearhead anti-VAW advocacies in your campus, and if possible, to your immediate community through extension programs.
18. Setup a Committee on Decorum and Investigation (CODI) where students and employees can seek help

Campaign Activities

The following activities are spearheaded by the PCW in partnership with key partner institutions:

  • Cine Juana Digital Shorts Competition (Deadline of submission of entries: November 4, 2019, 5:00 PM PST; Awarding Ceremony: November 25, 2019).
    This competition recognizes film as a powerful tool in raising awareness on violence and inspiring action to prevent it. Open to Senior High School and College students in the Philippines, the competition has the following categories: #JuanParaKayJuana (Male Point-of-View), #LabanJuana (Female Point-of-View), and #LigtasJuana (Promoting Safe Spaces).
  • Orange Your Icon for 18 Days Initiative (November 25-December 12, 2019)
    This activity shall strengthen the anti-VAW advocacy by enjoining new audiences to join the cause to end VAW. The idea is to attract the general public’s curiosity on why major landmarks or iconic spots are orange in color, thereby providing opportunities for advocates to explain the anti-VAW advocacy.
  • 2019 Youth Forum on VAW (November 25, 2019 l 9:00 AM – 5:00 PM, PICC, Pasay City)
    The PCW, in collaboration with the IACVAWC members and other partners, shall hold a forum involving youth participants. The forum shall serve as a venue to promote the concept on non-violence and positive masculinities, and to raise awareness on VAW and other laws protecting women and girls through age-appropriate core messages.
  • Anti-VAW Expo 2019 (November 27-29, 2019 l 9:00 AM – 5:00 PM, TBA, Quezon City)
    The expo shall feature five interactive booths where participants shall be oriented on VAW laws, encourage help-seeking behavior in cases of VAW, leading to a commitment wall to end VAW dubbed as “I Vow to End VAW.”
  • 18-Day Campaign Online Advocacy
    Everyone is encouraged to share their advocacy activities online through the following:
    • Use of official hashtag: #VAWFreePH and making their posts public to generate traction online
    • Use of 18-Day Campaign to End VAW Facebook Profile Frame available through the PCW FB page
    • Feature the 18-Day Campaign to End VAW in agency websites and social media accounts
    • Sharing the social media cards that PCW will release through its official Facebook and Twitter accounts


  1. PCW Circular on the Observance of the 18-Day Campaign to End VAW
  2. 18-Day Campaign to End VAW Logo
  3. Cine Juana Digital Shorts Competition
  4. Prayer to End VAW (text and video)
  5. Orange Your Icon
  6. VAW Unspoken Words