Philippine Commission on Women and DDB Group Philippines Win Spikes Asia 2025 Gold for Groundbreaking Anti-OSAEC Campaign

The Philippine Commission on Women (PCW), in partnership with Tribal Worldwide Philippines, under DDB Group Philippines, has won another prestigious Gold Award, this time, under the Film category at Spikes Asia 2025 for their groundbreaking campaign against Online Sexual Abuse and Exploitation of Children (OSAEC). The short film “Play,” part of the “Family Business” series, was recognized for its compelling storytelling and powerful impact in raising awareness about the urgent need to address OSAEC and Child Sexual Abuse and Exploitation Materials (CSAEM). This victory marks the only Philippine entry this year to win Gold at the region’s oldest and most prestigious award for creative advertising, held at the Swissôtel The Stamford in Singapore.

PCW Chairperson Ermelita Valdeavilla said, “This award reaffirms our commitment to eradicate all forms of violence against children, especially OSAEC and CSAEM. We are deeply honored and grateful to DDB Group Philippines for their unwavering partnership in making this campaign a reality. It is a major boost to the intensified call of Philippine President Ferdinand Marcos Jr. to prioritize solutions to OSAEC and CSAEM as part of his commitment to ending all forms of violence against children.”

The success of this campaign has been part of an ongoing effort to elevate the issue of OSAEC and CSAEM both locally and internationally, aligning with the Philippines’ broader efforts to eliminate all forms of violence against children.

Receiving the trophies at the Spikes Asia 2025 awarding ceremonies held in Singapore are DDB Group Philippines Chief Culture Officer and Founder and Managing Director of Bent and Buzz Anna Chua-Norbert and Tribal Worldwide Philippines Executive Creative Director Dan Pambid.

This campaign, which has garnered significant attention in both local and global circles, focuses on the disturbing statistics that one in every 100 Filipino children is trafficked for online sexual exploitation. The “Family Business” campaign, including the hard-hitting short film “Play,” directly tackles this alarming issue and calls for collective action to protect Filipino children from becoming victims of online abuse.

The “Play” film highlights the growing danger of online platforms being used for the exploitation of children, amplifying the message that no child should be subjected to such horrors. The film’s striking narrative urges immediate action to fight OSAEC and CSAEM, spotlighting the urgent need for nationwide mobilization and systemic change.

“Play” has earned more than just a Gold at Spikes Asia. It’s a clarion call for our nation to act now.

A Campaign That’s Already Making Waves

The “Family Business” campaign, including the “Play” short film, has previously received several prestigious awards, including:

• Gold Anvil Award – the highest honor in the Public Relations Cause-Related/Public Awareness/Advocacy Category at the 60th Anvil Awards (January 28, 2025).
• Meritorious Technical Award of Excellence in the Values Category at the 12th Araw Values Awards (March 18, 2025).
• Bronze Award at ADFEST 2025 in Pattaya, Thailand (March 20–22, 2025).

These accolades underscore the growing recognition of the campaign’s role in sparking national conversations on child protection and online safety. The campaign’s reach continues to grow, with increasing support from both public and private sectors.

Rooted in Urgency: Combatting OSAEC and CSAEM

In 2019, a study led by the International Justice Mission (IJM) highlighted the rapid rise of online sexual exploitation of children, with the 2022 Scale of Harm prevalence study estimating that one in every 100 Filipino children were trafficked to produce new child sexual exploitation material. This statistic sheds light on the scope of the issue and the importance of sustained, innovative efforts to combat this epidemic.

“The fight to protect Filipino children is a national responsibility, and we stand united in this cause,” Valdeavilla said.

Why This Matters

As the Philippines continues to confront the harsh reality of OSAEC, the “#BeatOSAEC” campaign—through its award-winning short films—serves as a powerful catalyst for awareness, education, and policy action. The recognition at Spikes Asia affirms the strength of creative storytelling in tackling urgent social issues. Winning a Gold Award at Spikes Asia signifies that the campaign exemplifies exceptional creativity, innovation, and effectiveness—setting a benchmark for excellence in the Asia-Pacific region.