PCW Statement on Ending the Sexualization of Women in Online Ads:
Human Dignity, Not Their Commodity

The Philippine Commission on Women (PCW) expresses deep concern over the alarming sexualization, exploitation, and objectification of women in online advertisements being pushed to Filipino consumers through sponsored content. These materials not only demean and devalue women; they actively normalize harmful gender stereotypes and undermine their dignity and rights as humans.

It is unacceptable that in today’s hyper-connected digital age where millions engage daily, such sexist and degrading tactics are still being used for profit. These practices are not merely unethical; they contravene Philippine laws, such as Republic Act No. 9710 or the Magna Carta of Women, and Republic Act No. 11313 or the Safe Spaces Act, both of which affirm every woman’s right to dignity and freedom form objectification, whether in physical or digital spaces. They also run counter to the Philippine Government’s Gender-Fair Media Guidebook, which calls on media and advertisers to uphold respectful and empowering portrayals of women.

The Commission has formally reached out to concerned entities, including the e-commerce platform, urging the immediate removal of all demeaning content, such as this. We emphasize their responsibility to ensure that their platforms are not used as sanctuaries for sexism, misogyny, or exploitation.

Now, we call upon the public to stand with us and take an active role in reporting such content. Let your opinion as consumers raise the alarm: the objectification of women must never be normalized, especially in digital spaces that shape perceptions globally. When you encounter these ads, act immediately to let these online platforms know that their actions are not acceptable. Use the built-in reporting tools of the online platform where the ad appeared.

To all advertisers, brands, sellers, and digital platforms: Stop commodifying women’s bodies to sell products. This is not merely a breach of ethical standards; it is a violation of human rights. It is against the law. 

Let us collectively demand and build physical and online environments that truly reflect respect, equality, and human dignity.