PCW, PCOO to hold learning session on gender fair media

In fulfilling its commitment to fully mainstream the guidelines for gender fair media, the Philippine Commission on Women (PCW) has partnered with Presidential Communications Operations Office (PCOO) to hold a one-day learning session for media practitioners on March 3 at Mabini Social Hall in Malacanang, Manila.

The “Learning Session on Gender Fair Media” aims to re-launch the Code of Ethics for Media, Gender Equality Guide and Guidelines to Protect Women from Discrimination in Media and Film — the three documents presented by the Gender Equality Committee (GEC) in 2013 to ensure that women’s needs and issues will be properly presented in media, communication, information dissemination and advertising.

The creation of said documents collectively called as “Towards a Gender Fair Media” is one of the responses of GEC to the Section 16 of the Magna Carta of Women (MCW) which mandates the State to formulate policies and programs for the advancement of women in collaboration with government and non-government organizations, aiming to protect women from discriminatory and derogatory portrayal in media and film.

In the said learning session, PCW chairperson Remedios Rikken will conduct a Basic Gender and Development (GAD) Orientation while the guidelines will be discussed by Movie and Television Review and Classification Board (MTRCB) Board Member Mara Lanot and PCOO Asec. Cathryne Jonne Dalen.

This gathering of media organizations and information officers from various government agencies will also serve as the venue for the soft launch of 2015 GADtimpala for Media, the search for the most gender-fair media practices.

The “Learning Session on Gender Fair Media” is one of the activities of the PCW in line with the 2014 Women’s Month Celebration carrying the theme “Juana, ang Tatag Mo ay Tatag Natin sa Pagbangon at Pagsulong!”