2022 National Women’s Month Celebration

The 2022 National Women’s Month Celebration (NWMC) endeavors to highlight the gains achieved for women and girls, assess actions towards gender equality and look forward to steps that must be taken to ensure progress in empowering women. With the country still reeling from the COVID-19 pandemic, studies and data show that the health crisis stalled movements towards gender equality, worsening inequalities, further exposing gender gaps, and exacerbating vulnerabilities in social and political, and economic aspects.


Hence, in this observance, the PCW calls on government agencies and stakeholders to celebrate the gains and be proactive in preventing backsliding from what we have achieved in gender equality and women’s empowerment (GEWE). It also serves as an opportune time to give Juanas the power to lay down the blueprint for future leaders regarding essential gender issues that demand immediate attention and solution. This Women’s Month, Juanas take center stage – standing up for their rights, challenging stereotypes, breaking barriers, and serving as pioneers of change. This year, the nation recognizes women’s valuable role in society and proves that inclusive and sustainable development is only possible when gender equality becomes obtainable.

HERstory: How Did it Start?

2017-2022 NWMC Theme: WE Make CHANGE Work for Women

Culminating the 6-year theme “WE Make CHANGE Work for Women” this year poses a statement and a question: Did WE Make CHANGE Work for Women? How and to what extent? With this theme, stakeholders can gauge the changes implemented towards GEWE, pursuant to laws on women, particularly the Magna Carta of Women.


Through the years, the NWMC initiatives anchored on these general objectives:

  • to inform and engage women as pioneers and beneficiaries of government programs and services – to promote citizen-centric governance and make “change” a conscious effort to know, understand, and provide what ALL citizens need
  • to create and facilitate platforms to discuss good practices, gaps, challenges, and commitments in pursuing gender and development (GAD) – to strengthen implementation of the Magna Carta of Women
  • to inspire and empower women and girls to be agents of change – to contribute in promoting gender equality and the empowerment of all women

Focus for the 2022 National Women’s Month Celebration

To cap our six-year recurring theme, the 2022 NWMC will focus on the sub-theme: Agenda ng Kababaihan, Tungo sa Kaunlaran.

It will be a celebration of women exercising their choices, taking chances to make their voices heard, and benefitting from and trailblazing changes. It is a celebration of Filipino women’s power to take the narrative, raise priority issues that matter to them, and call for concrete actions. 

As the PCW continues to push for gender equality and women’s empowerment (GEWE) in leadership, governance, and public service, this year’s sub-theme focuses on including women’s concerns in the government agenda and enabling more women to implement and at the same time, demand programs and services that can bring the country closer to narrowing the gender gaps and moving towards sustainable and equitable development.

Specifically, this year’s celebration calls on stakeholders from both the government and private sector to:

  • Assess the gains already achieved towards GEWE and prevent  sliding back as a result of the COVID-19 pandemic and other national issues;
  • Inspire actions to promote a gender-responsive pandemic recovery; and
  • Draw attention to the priority gender issues that must be addressed by future public servants, as outlined in the recently-updated GEWE Plan, which spans until the year 2025.

PCW-Organized Activities

Pulso para sa Kababaihan, Tungo sa Kaunlaran Online Poll

Timely set months before another change in national and local leaderships, this activity aims to set a roadmap for future leaders by getting Juanas and Juans’ pulse on priority issues that must be addressed. Based on the Updated GEWE Plan Results Matrices, it lays down specific targets aimed at addressing gender issues in the following areas: Trade, Industry and Services; Agriculture, Forestry, and Fisheries (AFF); Labor and Employment; Health and Nutrition; Education; Shelter; Gender-Based Violence (GBV) and the Justice System; Women, Peace, and Security; Disaster Risk Reduction and Management; Science, Technology and Innovation (STI) and Information and Communication Technology (ICT); Infrastructure and Transportation; Energy; Women and Politics; Women and the Civil Service; Gender Norms and Culture. 

The PCW will launch the online poll on March 8, and interested Juanas can participate until March 25, 2022. 

The results will be released on March 31, in line with the culmination of the National Women’s Month Celebration. The poll results can serve as a guide for future elected officials and government agencies, private organizations, and GEWE advocates in crafting programs, activities, and projects.

International Women’s Day Celebration (March 8) 

The PCW will launch the NWMC Online Poll on International Women’s Day (IWD) and guide the stakeholders in answering the survey. Relative to the IWD theme, “Gender equality today for a sustainable tomorrow,” the forum will also feature the contribution of Juanas in climate change response and disaster risk reduction and mitigation.

#JuanaSays: Agenda ni Juana edition

Now on its 8th year, the #JuanaSays online advocacy takes a twist. Weaving it with the online poll, #JuanaSays: Agenda ni Juana edition will feature videos of Juanas from different walks of life sharing the key concerns they want to see in the government’s agenda. 

Musika ng Kababaihan Fridays (#MNKFridays)

Every Friday of March is MNK day! The PCW will stream songs from the MusikJuana Songwriting Contest 2021 to popularize the 12 areas of concern of the 1995 Beijing Declaration and Platform for Action (BPfA) and other PCW advocacy songs on women’s empowerment, integrated with information on gains and challenges relative to gender equality. 

NWMC Viber Sticker Pack

Sharing the advocacy in messaging platforms, PCW will release a Viber sticker pack featuring positive messages on gender equality and women’s empowerment.

Suggested Activities for Stakeholders

Share about NWMC in Flag Raising Ceremonies

All government agencies and local government units are encouraged to include the NWMC announcement in their respective Flag Raising Ceremonies on February 28, 2022. The use of the All-Women Cast Lupang Hinirang Video in NWMC activities is also encouraged. The music video can be downloaded from here.

NWMC Banner of support

Support the National Women’s Month Celebration by displaying the campaign banner in front of offices and uploading it on the official website and social media accounts. 

#PurpleTuesdays or #PurpleYourIcon

Wear anything purple on all the Tuesdays of March to signify support for women’s empowerment and gender equality. Participants can also light up or decorate offices or landmarks in purple to spark interest and discourse on the celebration and what it stands for.

GAD Forum / GAD Agenda Setting

Government agencies and local government units (LGUs) can organize virtual or hybrid activities where they can discuss gender issues that they can help resolve or minimize, given their mandates, and assess internal gender concerns that need attention. 

The activities can be mounted alongside or after the online poll participation of the stakeholders, and the issues therein can be integrated with the discussion. With GAD Agenda Setting, agencies and LGUs can reflect on their own GAD journey and plot their future gender-responsive governance plans that benefit their clients/constituents and internal stakeholders. 


Agencies and LGUs can produce and/or distribute information materials (online and print) featuring the list of their gender-responsive programs and services benefiting women, as well as simplified steps and requirements to avail of such. Agencies with major programs and services for the public in response to the COVID-19 pandemic are enjoined to share the number of their women beneficiaries as they encourage more women to participate in their programs. Participating agencies and stakeholders can also produce and distribute different IEC materials on the National Women’s Month Celebration and laws on women.

Musika ng Kababaihan Fridays (#MNKFridays)

Share the advocacy through music! Play the songs from the MusikJuana Songwriting Contest 2021 and other PCW advocacy songs in office premises, public and private establishments, parks, and even on social media every Tuesday of March. Get these hymns of women’s empowerment here

Online advocacy

Make the advocacy take over the online realm by posting about it, sharing posts from PCW’s official social media accounts, and developing agency-fit NWMC campaigns. Participants can also use the NWMC Advocacy Profile Photo and other online materials (Instagram Story/Facebook My Day Frames, Viber stickers). They can also showcase their activities online and join the online thread using #WomenMakeChange. Follow and share PCW’s official social media accounts to help us reach more Juanas.

Serbisyo para kay Juana 

It’s the season to make “everyJuana” feel appreciated! The PCW encourages government agencies and private organizations offering direct services, transactions, and products to the public to surprise Juanas with freebies, discounts, special lanes, and other promos for women and girls on International Women’s Day (March 8) and/or other dates in March as a form of appreciation for women’s various contribution in the society. Interested? Tell us about your #SerbisyoParaKayJuana here.

Send us your Calendar of Activities and Activity Photos 

Already have activities lined up? Fill out this form and be featured in the NWMC Calendar of Activities. For activity photos, submit them here.

Join the Women With Disabilities Day Celebration

Likewise, everyone is enjoined to join the Women with Disabilities Day celebration spearheaded annually by the National Council on Disability Affairs. You may reach them directly for specific activity details through: 2022wwdcelebration@gmail.com

Observance of Health and Safety, and Election-Related Protocols

The annual celebration of National Women’s Month is a peaceful, non-partisan, and not election-related activity. COVID-19 Alerts are still raised at various levels in different parts of the country. Thus, the PCW reminds all stakeholders to adhere to the prevailing protocols relative to physical gatherings in their respective areas. Government entities are likewise advised to refer to the Memorandum from the Office of the Executive Secretary dated November 8, 2021, entitled Reminder to Uphold Political Neutrality in the Government Service at all Times and the Joint COMELEC-CSC Advisory on Electioneering and Partisan Political Activities issued on March 29, 2016, in conceptualizing their NWMC activities. Please refrain from using PCW-produced materials for political gains to maintain the focus on advocacy.

Agencies Calendar of Events

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