2014 18-Day Campaign to End VAW

Since 2002, the Philippine government has been actively joining the 16 days of activism against gender-based violence that is being observed globally from November 25 to December 10.

Said campaign calls for the elimination of all forms of violence against women through awareness-raising about gender-based violence, strengthening local work and establishing work to end VAW, among undertakings.

In 2006, through Presidential Proclamation 1178, the Philippine campaign was extended to 18 days, to include December 12 which is known as the Anti-Trafficking in Persons Day.

The country’s commitment to the observance was strengthened last year as President Aquino signed the Republic (RA) 10398 declaring November 25 as the National Consciousness Day for the Elimination of violence against women and children. The law also raises the standard by which this campaign is observed by mandating key agencies to undertake activities designed to raise public awareness on VAW.

Reinforcing last year’s theme: “End VAW Now! It’s Our Duty!” the call will now highlight the crucial role of rights-holder in ending violence against women. The theme also echoes the clarion call to the ordinary Juana and Juan in harboring deep concern for women and girls by reporting cases of gender-based violence, participation to advocacy works, and engaging to various discussions on women’s rights, among others.

Core Messages on VAW

  • VAW is a human rights issue. It strikes at the personhood of women and limits human development.
  • VAW is rooted in historical and structural inequality in power relations between women and men, and persist in every country in the world as a pervasive violation of the enjoyment of human rights.
  • Gender-based violence is a form of discrimination that seriously violates and impairs of nullifies the enjoyment by women and girls of all human rights and fundamental freedoms.
  • VAW is characterized by the use and abuse of power and control in public and private spheres, and is intrinsically linked with gender stereotypes that underlie and perpetuate such violence.
  • Policies, laws and mechanisms addressing VAW have been put in place, the need now is to sustain and improve on initial gains.
  • Participation is a fundamental human right. Rights holder is entitled to demand his or her rights from duty-bearers.


  • To increase awareness of rights-bearer on violence against women and to augment the efforts of duty-bearers in eliminating gender-based violence.
  • To increase commitment of rights-holder in eliminating violence against women and children.
  • To forge partnerships among stakeholders in addressing VAW.

How Can You Participate

  • Orange the Philippines Campaign (Online and Social Media Campaign)
  • Share the campaign collaterals in your agency’s official Facebook and Twitter page.
  • Link the official campaign video in your agency’s website
  • Change your Facebook and Twitter display picture and cover photo throughout the campaign period.
  • Use the hashtag #endVAWph
  • Streamers and Posters Campaign
  • Hang campaign streamers and posters in your agency or organization.
  • Multimedia campaign
  • Produce and disseminate print, audio-video or any multimedia informal and educational campaign (IEC) materials all throughout the campaign period.
  • 2014 Walk To End VAW (Kick-off activity)
  • Participate in the Walk To End VAW on November 25 tentatively set at Quezon City Memorial Circle.
  • Poster-making contest
  • Join the poster-making contest organized by the PCW.
  • Winning entries shall receive cash prizes and will be exhibited in select SM Supermalls.
  • VAW Forum-Caravan
  • Join discussion/fora on VAW spearheaded by the PCW in cooperation with the Commission on Higher Education (CHED)
  • Orange Day every 25th of the Month
  • Wear Orange T-shirt every 25th of the month